Community-based tourism development in Maasai herders' communities has emerged as a significant policy area for enhancing economic viability and cultural preservation. The analysis employs a mixed-methods approach combining qualitative interviews with local stakeholders and quantitative data from existing policy documents, including government reports and tourism industry surveys. Findings indicate that while community-based tourism has contributed positively to income diversification among Maasai herders, there is a significant underutilization of traditional cultural practices in tourist activities, which limits overall economic impact. The current policies favoring large-scale commercial ventures over inclusive, culturally sensitive initiatives are contributing to uneven economic benefits for Maasai herders. Recommendations include integrating more indigenous cultural elements into tourism offerings and enhancing community participation in decision-making processes. Integrate traditional Maasai cultural practices into tourist activities; encourage community-led management of tourism enterprises; provide training on sustainable business practices; and foster partnerships between local communities, NGOs, and government agencies to ensure equitable economic benefits.
Ojuma et al. (Sat,) studied this question.
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