Abstract The article focuses on efforts made by Accounting Careers Council (ACC) to encourage students to take up collegiate education for accountancy and financial management careers. To a great extent, the council's work has been centered around the creation or revision of career brochures and their distribution. However, since 1965 the ACC has embarked upon more overt forms of encouraging promising students to consider accounting as a possible career. These efforts include nation-wide mailings to the American Personnel and Guidance Association and National Council of Teachers of Mathematics. Throughout its passive and active participation in encouraging careers in accountancy and financial management the ACC budget has more or less evolved from around 5, 000 a year to its present 18, 000 a year. However, it is concluded that budgetary allocations for the ACC should be guided by those factors which are found to be influencing the career choices of promising students. Since career choice is determined by the end of the sophomore year, the ACC funds should be committed to the high school and early collegiate years.
Ray M. Powell (Fri,) studied this question.