A Study on the Influence of Product, Price and Brand Image on Ayurveda Products by Consumers

Ayurveda is a science of life with a holistic approach to health and personalized medicine. Ayurveda isconsidered to be one of the oldest natural healing theraphy and medical science using herbs, tree roots, branches,stems and other natural available ingredients.The benefits and scope of Ayurveda is enormous and still growingwith the research in treating many ailments such as blood pressure, arthirities, asthma, cancer, paralytic attack andmany more. Due to the availability of processed food and chemical based food, humans are infected by manydiseases. This consumption of processed food with chemical is in raise even in all the economies of scale as it isavailable at cheaper price and even costlier with the brand tag for rich class consumption.Hence this research has become evident to understand how the influence of awareness of Ayurveda product,awareness of price and brand image on their purchasing decision of Ayurveda products. Where 251 respondentsare selected around Bengaluru city with various background from the age category of above 20 years. The findingwas Consumer awareness of Ayurveda product influences their purchasing and Ayurveda Product Price andBrand awareness has no significant impact on Product purchase decision. Further in detail this attempt willabsolutely influence aspiring researchers to work on various areas of research for the consumption and promotionof Ayurveda products across the World.