An Analytical Study on How Promotional Schemes and Price Cuts Shape Consumer Purchasing Decisions Reference From Reliance Mart

This study examines the impact of promotional schemes and price reductions on consumer purchasing decisions with special reference to Reliance Mart. In today’s competitive retail environment, promotional offers and price discounts are widely used to attract customers and increase sales. The research aims to analyse whether these marketing strategies significantly influence customer buying behaviour and overall satisfaction. Primary data were collected from 60 respondents using a structured questionnaire, and statistical tools such as percentage analysis and correlation were applied to interpret the data. The findings reveal a positive but weak relationship between customer satisfaction with promotional offers and their influence on purchase decisions. Although promotional schemes and price cuts create interest among consumers, their impact on final buying decisions is not strongly significant.