What question did this study set out to answer?

This study aims to identify the factors that influence consumers’ purchase intentions towards organic apparel.

March 21, 2026Open Access

Study on Influence of Sustainable Factors That Inspire Consumers Purchase Intention Towards Organic Apparel With Specific Reference to Coimbatore City

Key Points

This study aims to identify the factors that influence consumers’ purchase intentions towards organic apparel.
Data collected from 235 respondents in Coimbatore city
Analyzed factors such as sustainability, product quality, health benefits, and environmental concern
Assessed barriers like high cost, limited availability, and lack of awareness
Sustainability, product quality, health benefits, and environmental concern positively influence purchase intention
Social media is effective in creating awareness about organic apparel
Barriers include high cost, limited availability, and lack of awareness that hinder purchase decisions

Abstract

Sustainable fashion is gaining importance due to the environmental impact of the traditional textile industry. Organic apparel is an eco-friendly alternative made from natural Fibers and sustainable processes. This study examines the factors influencing consumers’ purchase intention toward organic apparel in Coimbatore city using data collected from 235 respondents. The results show that sustainability, product quality, health benefits, and environmental concern positively influence purchase intention, while social media creates awareness. However, high cost, limited availability, and lack of awareness act as major barriers.

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