Study on Influence of Sustainable Factors That Inspire Consumers Purchase Intention Towards Organic Apparel With Specific Reference to Coimbatore City

Sustainable fashion is gaining importance due to the environmental impact of the traditional textile industry. Organic apparel is an eco-friendly alternative made from natural Fibers and sustainable processes. This study examines the factors influencing consumers’ purchase intention toward organic apparel in Coimbatore city using data collected from 235 respondents. The results show that sustainability, product quality, health benefits, and environmental concern positively influence purchase intention, while social media creates awareness. However, high cost, limited availability, and lack of awareness act as major barriers.