Impact of Consumer Behaviour on Organic Food Consumption in Coimbatore City

Organic food products have gained increasing attention due to rising health awareness, environmental concerns, and food safety issues. Organic foods are produced without synthetic fertilizers, pesticides, or genetically modified organisms and are considered healthier and environmentally sustainable. The purpose of this study is to analyze the impact of consumer behaviour on organic food consumption in Coimbatore city. The study examines demographic characteristics, consumer preferences, and factors influencing purchasing decisions. Both primary and secondary data were used for the research. Primary data were collected through a structured questionnaire from 100 respondents using simple random sampling. The findings reveal that health consciousness, environmental awareness, product quality, and safety are major factors influencing consumer behaviour towards organic food products. However, higher prices and limited availability remain major barriers to wider adoption. The study concludes that increasing awareness, improving distribution channels, and promoting organic farming practices can enhance the consumption of organic food products.