Tourism Mode of Tea Culture Museum in Guizhou: A Case Study of Meitan Modern Tea Culture Museum Settlement

Since the 14th Five-Year Plan, tea culture has become very popular. However, due to the lack of brand awareness and overall planning, and the mechanical application of the model outside the province and other tourism products, Guizhou Tea Culture Tourism presents a "strong tea, light culture, weak tourism". In view of this, in order to realize the positioning goal of "building a national demonstration zone for the integration of tea culture and tourism" in the 14th Five-Year Plan of Guizhou tea industry, and explore the development mode of integration of tea culture and tourism with Guizhou characteristics, this study takes museum tourism as the breakthrough point, Meitan Tea Museum settlement as the research object, and collects Meitan Tea Museum tourism resources. This paper uses SWOT analysis to evaluate the Meitan Tea Culture Museum Tourism model, and provides some recommendations for the development of tea culture museum tourism in Guizhou Province.