Minimalist beauty products have emerged as a transformation trend in the global cosmetics industry, reflecting a shift in consumer preferences toward simplicity, transparency, and sustainability. These products are characterized by streamlined formulations, limited ingredients, and multifunctional benefits that aim to enhance skin health while reducing unnecessary complexity in personal care routines. The minimalist approach aligns with the growing demand for clean beauty, where consumers seek products free from harmful chemicals, artificial fragrances, and excessive additives. This movement is driven by increased awareness of ingredient safety, environmental concerns, and the desire for efficient, cost-effective skincare solutions.
Marisakthi. et al. (Thu,) studied this question.