Customer Feedback in the Digital Era: Leveraging Social Media for Product Development

Key Points

• The central aim is to explore the role of customer feedback via social media in the product development process.
• Analyzed various social media platforms for customer feedback patterns
• Identified key trends in feedback related to product development
• Evaluated feedback impact on design and features of products
• Increased alignment of products with customer expectations based on feedback
• Enhanced engagement between companies and customers through social media
• Notable improvements in product success rates linked to active customer input

Abstract