The Role of Digital Technologies and Social Media Marketing in Shaping Consumer Behaviour and Engagement

Key Points

• The aim is to explore how digital technologies and social media marketing affect consumer behaviour and engagement levels.
• Analyzed existing literature on digital technologies and social media marketing
• Examined case studies across various industries
• Considered consumer engagement metrics and behaviour patterns
• Digital technologies significantly shape consumer purchasing decisions.
• Social media marketing enhances brand engagement among users.
• A correlation exists between effective digital marketing strategies and consumer loyalty.

Abstract