ABSTRACT Given the reshaping of employee work by generative artificial intelligence (GenAI), whether employees interacting with GenAI can achieve higher creative performance has become a focal point of interest for academia and industry. Drawing on the job demands‐resources (JD‐R) theory and dualistic model of passion, we explore when and how interactions with GenAI impact employee creative performance. We conducted a three‐wave survey, analyzing data from 365 employees. The results indicate that interactions with GenAI can be both job resources, enhancing employee creative performance by increasing harmonious work passion, and job demands, impairing employee creative performance by increasing obsessive work passion. Moreover, AI knowledge serves as a critical boundary condition, enhancing the positive effects and weakening the negative impact of interactions with GenAI. This study contributes to clarifying the relationship between interactions with GenAI and creative performance, enriches the emerging AI‐related management research, and provides evidence‐based insights for organizational management practices.
Zhao et al. (Sun,) studied this question.