Research on the impact of digital marketing campaign strategies on consumer buying intention

Key Points

• This research aims to investigate how digital marketing campaigns influence consumers' buying intentions.
• Analyzed various digital marketing strategies.
• Conducted surveys to gather consumer responses.
• Utilized statistical analysis to interpret data.
• Identified key strategies that significantly boost buying intentions.
• Demonstrated a correlation between targeted marketing and consumer engagement.
• Showed variability in effectiveness based on different consumer demographics.

Abstract