Digital transformation of accounting: Institutional framework, challenges and implications for financial statement analysis in Serbia

Digital transformation o f contemporary accounting is changing the way financial information is collected, processed, and interpreted, thereby transforming traditional accounting functions into a dynamic analytical and managerial system. The aim o f this study was to examine how digital technologies influence the structure and analytical usability o f accounting data, with particular reference to the institutional and technological framework in Serbia. Using a desk research approach, the study analyzes theoretical models, regulatory documents, relevant literature, and the practices o f selected companies listed on the Belgrade Stock Exchange.The results show that digital transformation contributes to greater accuracy, transparency, and efficiency o f financial reporting, but its full analytical application has not yet been achieved. A gap has been identified between formally introduced digital processes and the actual integration o f analytical tools into accounting practice. Key challenges relate to the standardization o f formats, the development o f digital competencies, and data security.The study indicates that digital accounting in Serbia represents a transitional phase between technical digitalization and analytical transformation. The findings have scientific significance in the systematization o f contemporary approaches to digital accounting and practical value fo r improving institutional and professional capacities in the field o f financial reporting and analysis.