Impact of digital marketing on customer decision making and revenue growth in the IT sector

Digital marketing has become an important strategy for businesses in the IT sector to attract customers, build brand awareness, and improve revenue growth. This study aims to examine the impact of digital marketing on customer decision making and its contribution to revenue growth in the IT sector. The research focuses on how different digital marketing channels such as social media, online advertisements, search engines, and email marketing influence customer awareness, trust, and purchasing decisions. Primary data were collected through a structured questionnaire from customers, and the responses were analyzed using statistical tools such as percentage analysis and chi-square test. The findings of the study indicate that digital marketing plays a significant role in influencing customer decisions, increasing customer enquiries, and supporting the overall revenue growth of the company. The study highlights the importance of effective digital marketing strategies in helping IT companies remain competitive and achieve sustainable business growth.