Evaluating factors influencing big data analytics adoption by Indian management accountants deploying analytical hierarchical process

Key Points

• This research aims to identify the factors influencing the adoption of big data analytics by management accountants in India.
• Employed analytical hierarchical process to assess various influencing factors.
• Conducted a survey targeting Indian management accountants to gather data on their analytics practices.
• Analyzed the data to rank the factors affecting big data adoption.
• Identified key factors that significantly influence the adoption of big data analytics.
• Ranked the importance of various factors impacting decision-making among accountants.
• Provided recommendations for enhancing analytics integration in accounting practices.

Abstract