The article examines the communication of science at an everyday level in the perspective of virtual communication. Although communication in online space is accepted as yet another tool for popularising science and attracting public attention, communicating science at an everyday level, as in non-specialised virtual networks, is a problematic matter. Instead of conveying a better understanding of science, what actually happens is rather a neutralisation and domination of the specialised field by public opinion. In the specificity of the digital environment, the interaction between science and society leads to mixing scientific methods and facts with popular opinions and attitudes. This study investigates the interaction between scientific and everyday discourse in a Facebook group with a scientific theme, using ethnographic embedded observation and discursive analysis in the course of three months. It is concluded that communication is mediated by the various resources and expectations of the participants, and the structure of online communication in social networks retains its specificity in terms of dynamic sharing of opinions and attitudes, while ignoring the scientific context of communication.
Svetlana Alexandrova (Mon,) studied this question.