A Study on Customer Satisfaction Towards Mobile Wallet Services with Reference to Paytm

This study examines customer satisfaction towards mobile wallet services with special reference to Paytm. With the rapid proliferation of smartphones and the expansion of digital payment infra-structure in India, mobile wallets have emerged as a convenient and widely-used mode of finan-cial transaction. Paytm, one of India\\\'s leading digital payment platforms, has transformed the way consumers manage money, make purchases, and transfer funds. The study investigates key di-mensions of customer satisfaction including ease of use, security, transaction speed, customer support, and service reliability. Data was collected from 90 respondents in Coimbatore district through structured questionnaires and analyzed using percentage analysis and chi-square tests. The findings reveal that while a majority of Paytm users are satisfied with transaction speed and ease of use, concerns persist around security, grievance redressal, and technical glitches. The study provides insights for digital payment service providers seeking