What question did this study set out to answer?

The aim is to explore the role of digital services in enhancing customer experiences within the hotel and hospitality sectors.

May 5, 2026Open Access

Digital Services and Customer Experience in the Hotel and Hospitality Industry

Key Points

The aim is to explore the role of digital services in enhancing customer experiences within the hotel and hospitality sectors.
Analysis of statistical data on digital service impact
Examination of regulatory frameworks like GDPR and ISO standards
Focus on technologies including AI and big data
Digital transformation significantly improves operational efficiency.
Customer satisfaction increases due to enhanced digital services.
Revenue performance shows a positive trend in global hospitality businesses.

Abstract

This study examines digital services and customer experience in the hotel and hospitality industry, focusing on the impact of artificial intelligence, big data analytics, mobile technologies, and automation systems. Based on recent statistical data, the research highlights how digital transformation improves operational efficiency, increases customer satisfaction, and enhances revenue performance in global hospitality businesses. The study also analyzes regulatory frameworks such as GDPR and ISO standards that govern data protection and digital service delivery in the industry.

Digital Services and Customer Experience in the Hotel and Hospitality Industry

Key Points

Abstract

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