Digital negotiation of bicultural identity: how social media use motivations influence acculturation among Chinese academics

Key Points

• This research aims to understand how motivations for using social media influence the acculturation process among Chinese academics.
• Examined social media use motivations among Chinese academics.
• Analyzed the relationship between social media usage and acculturation rates.
• Employed statistical methods to evaluate data.
• Higher engagement with social media linked to positive acculturation outcomes.
• Distinct motivations for social media usage correlate with varying levels of bicultural identity development.

Abstract