Selling sustainability: innovations and consumer demand for natural food products from forest to fork

Key Points

• The aim is to explore how consumer demand affects innovations in sustainable natural food products.
• Analysis of consumer trends regarding natural food products.
• Examination of innovation patterns in the natural food sector.
• Assessment of the sustainability practices from production to consumption.
• Increased consumer interest in sustainability leads to more innovations in natural food products.
• Correlation found between consumer demand and sustainable production practices.
• Emergence of new business models focusing on sustainable food practices.