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May 7, 2026International Journal of Business Forecasting and Marketing Intelligence

Selling sustainability: innovations and consumer demand for natural food products from forest to fork

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Authors

AMAlisa MisukkaJVJyri Vilko

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Overview

Consumer demand influences innovations in natural food products, suggesting a shift towards sustainability in food systems.

Key Points

  • The aim is to explore how consumer demand affects innovations in sustainable natural food products.
  • Analysis of consumer trends regarding natural food products.
  • Examination of innovation patterns in the natural food sector.
  • Assessment of the sustainability practices from production to consumption.
  • Increased consumer interest in sustainability leads to more innovations in natural food products.
  • Correlation found between consumer demand and sustainable production practices.
  • Emergence of new business models focusing on sustainable food practices.

Cite This Study

Misukka et al. (2026) studied this question.

synapsesocial.com/papers/69fbefa3164b5133a91a39a5https://doi.org/10.1504/ijbfmi.2026.10078130
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