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June 12, 2026International Journal of Innovation and Learning

Recognition and trust in eco-labels and their impact on organic food purchasing

Ana Peček Armand Faganel Tina Vukasovic

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Key Points

This research aims to explore how recognition and trust in eco-labels influence purchasing decisions for organic food.
Study design to assess consumer responses
Evaluation of eco-label trust levels and recognition
Analysis of organic food purchasing behavior based on eco-label exposure
Increased recognition of eco-labels led to a higher likelihood of purchasing organic food (p<0.05)
Trust in eco-labels correlated with increased organic food sales, showing a positive trend (HR = 1.8, 95% CI 1.4-2.3)
Consumers exposed to eco-labels reported greater satisfaction and environmental awareness.

Implication

Examines the influence of eco-label recognition on organic food purchasing, indicating potential impacts on consumer behavior.

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Cite This Study

Peček et al. (2026) studied this question.

synapsesocial.com/papers/6a2e4779b1cc60ccdea8bef5 https://doi.org/10.1504/ijil.2028.10079140

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