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January 1, 2026International Journal of Mobile Communications

Social media influence and greenwashing concerns: determinants of green food purchasing decisions among university students in China

Dimitrios Tatsis Jian Zhang

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Key Points

The aim is to identify the factors influencing green food purchasing decisions among university students in China, particularly in relation to social media and greenwashing.
Survey design targeting university students in China
Assessment of social media influence on purchasing choices
Analysis of greenwashing perceptions and concerns
Higher awareness of social media influences green purchasing decisions
Concerns about greenwashing impact student trust in food brands
Students show preference for sustainable and eco-friendly food options

Implication

Examines the impact of social media on green food purchasing decisions among university students, indicating concerns about greenwashing.

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Cite This Study

Tatsis et al. (2026) studied this question.

synapsesocial.com/papers/69d9e62078050d08c1b7654e https://doi.org/10.1504/ijmc.2026.10077555

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