Drivers of Green Purchase Intention: The Roles of Environmental Awareness, Youth Consumption Behavior, Advertising Psychology, and Circular Economy Marketing

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Key Points

This research investigates how environmental awareness, youth consumption behavior, advertising psychology, and circular economy marketing influence green purchase intentions.
Qualitative analysis of consumer behavior related to green purchasing patterns.
Assessment of environmental awareness levels and their impact on purchase intentions.
Evaluation of advertising psychology strategies in promoting sustainable products.
Higher environmental awareness significantly boosts green purchase intentions among youth.
Youth exhibit positive consumption behaviors towards products marketed with circular economy strategies.
Effective advertising that highlights sustainability enhances purchase likelihood by 30%.

Exploration of factors influencing green purchase intention in youth, suggesting implications for sustainable marketing strategies.

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Chiu et al. (2026) studied this question.

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