From Clicks to Conscious Choices: Exploring the Influence of Social Media on Consumer Green Purchasing Behaviour - A TCCM-Based Review

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Key Points

This review aims to understand the effects of social media on consumer behavior regarding environmentally friendly purchases.
Reviewed existing literature on social media's role in consumer purchasing decisions.
Analyzed theories related to consumer behavior and sustainability, specifically the TCCM framework.
Identified key trends and factors influencing green purchasing behavior via social media.
Social media significantly impacts consumer awareness and motivation for green purchasing.
There are notable trends indicating increased engagement with eco-friendly brands due to online presence.
Social media serves as a critical platform for promoting sustainability and green initiatives.

Review explores how social media impacts green purchasing decisions, highlighting sustainability implications.

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Srivastava et al. (2026) studied this question.

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