The headline of a news agency (NA) is often the only thing that allows the agency to distinguish its material against the backdrop of similar content publications from other NAs. The researcher’s interest was sparked by the contradiction that exists between the traditions of "telegraphic style," which does not assume expressive means, and the constructive principle of media language, which, on the contrary, assumes a combination of standard and expressive elements and is applied in conditions of “competition” among news headlines from IAs. The article examines the techniques of expressivization used in news agencies to attract the attention of subscriber publications to the headlines of their messages. A scheme for analyzing the expressivization of news agency headlines, which almost do not contain traditional elements of expression: marked vocabulary or figurative syntax, has been developed. It includes parameters such as the presence or absence of evaluative meaning in the headline and the informational volume. Journalists expressivize the headline, formally not violating the editorial standards for impartial and objective information presentation, while also trying to include more details in the headline to make it more informative. For the study of the concepts of informational saturation and evaluativity of the NA headline, the communicative grammar developed by G.A. Zolotova and her co-authors N.K. Onipenko and M.Yu. Sidorova was used, specifically their concepts about the possibility of measuring the informativeness of a sentence through the notions of proposition and polypropositionality, and the evaluativity through the notion of the subjective perspective of the sentence. The volume of the news agency headline was calculated by identifying predicative units within a single sentence. Methods for identifying evaluativity in headlines of news agencies have been developed. It has been determined that expressivization occurs through: the selection of events as the substantive basis of the news, placing the facts that make up the event in different components/"nodes" of the news text, and increasing the informational saturation of the text, which editors measure in facts (according to O.R. Lashyuk). As indicated in the style guides of many editorial offices, journalists should present as many facts as possible in the headline and clarify the essence of the event to the reader through the interpretation and evaluation of these facts. The assumption that information-rich headlines in semi-predicative constructions help attract the attention of subscribers has been disproven. The common belief that the headlines of NA news do not express an evaluation of the depicted event has also been disproven.
Kristina Alekseevna Chazova (Wed,) studied this question.