Economic Analysis of Marketing for Low Graded Oranges in Amravati District

This study investigates the economic analysis of marketing for low graded oranges in the Amravati district. The district was selected purposively by considering the potential area under orange production. Total 90 farmers were selected for the study. Dominating the marketing channel was channel I i.e. P- PHC- W- R- C followed by channel II i.e. P -W-R-C. Out of total 1757qtl of the produce 1009 qtl of produce was sold in channel I and 302 qtl. of produce sold in channel II. The total marketing cost incurred was highest in the channel no. I i.e 1385.11 Rs/qtl followed by channel no. II i.e 1123.96 Rs /qtl .Total market margin was highest in channel no IV i.e 1598 Rs /qtl. Producer share in consumer rupee was observed highest in channel no. IV i.e 54.21 per cent followed by channel no III i.e 50.29 per cent. The marketing efficiency of channel I was 1.58 per cent and for channel II it was 1.63 per cent, whereas it was 2.24 per cent for channel III and 2.46 per cent for channel IV.