A study on the relationship among AI literacy, learning engagement, and learning persistence intention among aviation service majors: Focusing on the difference in AI involvement

Key Points

• The study aims to investigate how AI literacy affects learning engagement and persistence intention among aviation service majors.
• Survey of 206 aviation service majors with AI utilization experience.
• Analysis performed using Hayes's PROCESS macro (Model 4, 7).
• Evaluation of the mediating effects of learning engagement and moderating effects of AI involvement.
• All four sub-factors of AI literacy positively influenced learning persistence intention through learning engagement.
• The indirect effects of AI ethics and responsibility, and AI utilization and application varied significantly by AI involvement level.
• Higher AI involvement intensified the effects of certain AI literacy components on learning persistence intention.

Abstract