Ivermectin-Benzimidazole Prescribing Following Celebrity Endorsement

Key Points

• The study aims to evaluate how celebrity endorsements affect prescription rates of an ivermectin-benzimidazole regimen for cancer.
• Cohort study design comparing prescription data before and after a celebrity endorsement.
• Analysis focused on the rates of prescribed ivermectin-benzimidazole regimen.
• Data collected from pharmacies and healthcare providers.
• Increased prescription rates observed after celebrity endorsement.
• Significant rise in prescriptions correlating with the timing of endorsement.