A Study on Consumer Behaviour Towards Online Shopping

Internet is changing the way consumers shop and buy goods and servicesand has rapidly evolved into a global phenomenon. Many companies havestarted using the internet to cut marketing costs, thereby reducing the priceof their products and services to communicate and disseminate information,to sell the products, to take feedback, and also to conduct satisfactionsurveys with consumers. Consumers use the internet not only to buy theproduct online but also to compare prices, product features, and after-salesservice facilities they will receive if they purchase the product from aparticular store. Many experts are optimistic about the prospects of onlinebusiness.In addition to the tremendous potential of the E-commerce market, theinternet provides a unique opportunity for companies to more efficientlyreach existing and potential customers. Although most of the revenue ofonline transactions comes from business-to-business commerce, thepractitioners of business-to-consumers commerce should not loseconfidence. It has been more than a decade since business-to-consumer Ecommerce first evolved. Scholars and practitioners of electronic commerceconstantly strive to gain and improve insight into consumer behavior fromdifferent perspectives. Many of the studies have cost new emergent factorsor assumptions which are based on the traditional models of consumerbehavior, and then examine their validity in the internet context.