What does this research mean for the field?

Organizations must proactively frame and communicate their message to be perceived as relevant and visionary, recognizing that the public ultimately forms the final organizational image. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To highlight the importance of communication in shaping public perception of organizations.

May 28, 2026

It's Time to Tell the Extension Story

Key Points

To highlight the importance of communication in shaping public perception of organizations.
Analyze the current communication strategies of extension organizations.
Discuss the impact of messaging on public perception.
Emphasize the need for organizations to be relevant and responsive.
Effective messaging can enhance the public image of an organization as modern and visionary.
Poor communication leads to perceptions of being outdated and unresponsive.
Proactive outreach is essential for maintaining organizational relevance.

Abstract

We must be willing to commit to getting the message out. The message we send can portray an organization that's relevant, responsive, and visionary, or one that's viewed as unresponsive and outdated. We can frame the message, but clientele, decision makers, and the general public will form the image.

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It's Time to Tell the Extension Story

Key Points

Abstract

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