What question did this study set out to answer?

The aim is to emphasize the need for Extension staff to actively engage and educate low-income and minority audiences.

May 28, 2026

Targeting Audiences for the 21st Century

Key Points

The aim is to emphasize the need for Extension staff to actively engage and educate low-income and minority audiences.
Identified the necessary skills for Extension staff to educate diverse audiences.
Assessed the current involvement of Extension in targeting these groups.
Increased commitment among Extension staff is essential for success.
Educational programs must be relevant and valuable to low-income and minority citizens.

Abstract

Many Extension staff have the ability to develop skills and sensitivities needed to educate low-income and minority audiences. What's needed now is an active commitment to this objective by more Extension staff-not just those who have always educated these audiences. The future success of Extension will be determined not only by the relevance of its educational programs, but by the extent to which low-income and minority group citizens participate in and consider them valuable.

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