Circular innovation as a driver of the circular economy: exploring consumer motivations toward circular products for environmental sustainability and social inclusion

Key Points

• This research aims to explore how consumer motivations influence the adoption of circular products for sustainability and social inclusivity.
• Qualitative analysis of consumer behavior
• Review of existing literature on circular economy
• Survey of consumer attitudes towards circular products
• Identified key motivations such as environmental concern and social responsibility in consumers
• Found a positive correlation between motivation levels and willingness to purchase circular products
• Demonstrated that consumers prioritize sustainability and inclusivity when choosing products

Abstract