What question did this study set out to answer?

The aim is to understand client characteristics and satisfaction with Extension services in order to enhance programreach and effectiveness.

May 29, 2026Open Access

It's Worth the Effort

Key Points

The aim is to understand client characteristics and satisfaction with Extension services in order to enhance programreach and effectiveness.
Conducted a random sample survey of Extension clients in Marion County in 1986.
Interviewed clients to assess their demographics and satisfaction with services.
Collected suggestions for improving Extension programming.
Survey findings revealed diverse demographics among clients, with variations in income and education levels.
Clients expressed satisfaction with services, alongside specific suggestions for improvements.
Insights into client profiles may guide future marketing and outreach efforts.

Abstract

To most effectively market Extension, we need to know who we serve, and by inference, characteristics of those who don't use Extension's programs.Are our adult clients richer or poorer than the norm for our area?Are they more educated than the population in general?How old are they?How many of them live on commercial farms?To answer these and other questions, in 1986, the Marion County Office of the Oregon State University Extension surveyed a random sample of clients.Our interviewers also asked clients how satisfied they are with services, and for ideas to help us improve.

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