From Clicks to Conscious Choices: Exploring the Influence of Social Media on Consumer Green Purchasing Behaviour - A TCCM-Based Review

Key Points

• This review aims to understand the effects of social media on consumer behavior regarding environmentally friendly purchases.
• Reviewed existing literature on social media's role in consumer purchasing decisions.
• Analyzed theories related to consumer behavior and sustainability, specifically the TCCM framework.
• Identified key trends and factors influencing green purchasing behavior via social media.
• Social media significantly impacts consumer awareness and motivation for green purchasing.
• There are notable trends indicating increased engagement with eco-friendly brands due to online presence.
• Social media serves as a critical platform for promoting sustainability and green initiatives.