This research examines the transformation of film and TV series consumption within the contemporary media landscape, characterized by digital plenitude and Over-the-Top (OTT) dominance. The study investigates how users navigate the transition from linear broadcasting toward on-demand, platform-centric environments. Through an exploratory qualitative approach as the initial phase of a broader study, 18 semi-structured interviews were conducted with a demographically diverse group of Hungarian participants whose primary commonality is active film and TV series consumption. The findings highlight a rejection of traditional linear television, driven by an aversion to intrusive advertising and a demand for temporal autonomy. While mobile devices, particularly smartphones, are central to this shift, consumption remains predominantly stationary; users prioritize the flexibility of cross-device access within the domestic environment over mobile viewing during transit. Furthermore, the study identifies a growing friction caused by content fragmentation between different OTT platforms and rising subscription costs, while digital piracy persists as a marginal alternative. Ultimately, the study concludes that the modern audience acts as a strategic user navigating a complex ecosystem of excess. This underscores a fundamental shift where the cultural value of content is increasingly defined by the tension between individual agency and the systemic constraints of competing services.
Horváth et al. (Tue,) studied this question.