Introduction and Objective: CDC partnered with ICF to support community organizations in developing tailored diabetes prevention and management engagement strategies using a community-based participatory research (CBPR) approach. Community partners varied in scientific and evaluation capacity; therefore, technical assistance (TA) focused on assessing needs and providing support for marketing, communication implementation, and evaluation. This study describes the planning, implementation, and outcomes for these initiatives in disproportionately affected communities. Methods: CDC issued a national call for interest to CDC’s 2320 recipients. Eight organizations completed interviews assessing goals, capacity, anticipated costs, and support needs. CDC and ICF selected five partners for pilot implementation focusing on different audiences. Each participated in monthly meetings to develop marketing plans, document intervention components, and plan evaluation procedures to promote diabetes prevention and management programs. Three sites (NY, ID, IL) completed pilots and provided outcome data. Results: Collaboration strengthened material design and evaluation efforts. In NY, we refined marketing strategies and assessment tools for a pharmacist-led program, yielding increased DSMES referral seeking, enrollment intentions, and perceptions of pharmacists’ roles (p .001). In ID, joint planning guided selection of assessment measures and data-collection design, resulting in 24 diabetes risk assessments and nine referrals to healthcare providers. In IL, TA supported a bilingual transit campaign, creation of five materials, and a sustainable monitoring analytics system, increasing partner webpage visibility by 103% and organic searches to webpage by 90%. Conclusion: Our CBPR-guided assistance improved partners’ capacity to design, implement, and evaluate diabetes prevention and management marketing strategies, demonstrating positive community engagement and outcomes. Disclosure D. Bonilla Altera: None. S. Caban: None. A.M. Schneider: None. A. Williams: None. T. Swigart: None.
Altera et al. (Fri,) studied this question.
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