Digital and Managerial Capabilities, Resilience, and Innovation for the Sustainability of Traditional Cosmetic Businesses in China

Key Points

• The aim is to investigate the influence of digital and managerial capabilities on resilience and innovation in traditional cosmetic businesses in China.
• Evaluated the impact of digital and managerial capabilities on business resilience and innovation
• Analyzed data from traditional cosmetic businesses across China
• Implemented various statistical analyses to observe relationships between variables
• Businesses with higher digital capabilities reported a 30% increase in innovative product development
• Resilience positively correlated with sustainability measures, with an R^2 of 0.75 and p<0.01
• Significant improvement in managerial practices led to a 20% reduction in operational costs

Abstract