Narrative Optimisation and Audience Immersive Conversion Mechanism of Cultural Tourism Short Drama Driven by Generative Artificial Intelligence

Key Points

• The central aim is to enhance audience engagement in cultural tourism through optimized narratives driven by generative artificial intelligence.
• Implemented a generative AI system to develop cultural tourism short drama scripts.
• Conducted a randomized trial measuring audience immersion and conversion rates.
• Analyzed audience responses to determine the effectiveness of narrative strategies.
• Found a 30% increase in audience engagement with AI-optimized narratives.
• Achieved an increase in conversion rate of 25%, with p<0.01 indicating strong effectiveness.
• Noted significant positive feedback on immersive storytelling, enhancing overall experience.