Abstract This study investigates the relative Importance attached to research, teaching, and service in the evaluation of accounting faculty by deans and accounting department heads. Questionnaires were sent to two groups of AACSB-accredited colleges of business: those with separately accredited accounting programs and those with accounting programs without accounting accreditation. Administrators were asked to indicate the importance of the various faculty evaluation criteria in both the AACSB accreditation review of their pro grams and the operation of their college and department. The results indicate that administrators associated with separately accredited accounting programs place more emphasis on research and less on teaching than do administrators associated with accounting programs without such accreditation. Further, within colleges with separately accredited accounting programs, deans place less emphasis on teaching than do accounting department heads.
Poe et al. (Thu,) studied this question.
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