The revolutionary effects of artificial intelligence (AI) on marketing tactics, operational procedures, consumer interaction, and performance evaluation are examined in this essay. AI is changing how brands comprehend customers, provide individualized experiences, optimize campaigns, and measure results due to the quick advancements in machine learning, natural language processing, and data analytics. The study examines this research, highlights important uses of AI in marketing, talks about difficulties and moral issues, and makes recommendations for future lines of inquiry and application.
Dr. Rani Gorakhnath Kirdat (Mon,) studied this question.