What question did this study set out to answer?

The research explores how artificial intelligence transforms marketing strategies and consumer experiences.

June 19, 2026Open Access

The Transformative Impact of Artificial Intelligence on Marketing: Opportunities and Challenges

Key Points

The research explores how artificial intelligence transforms marketing strategies and consumer experiences.
Examined advancements in artificial intelligence and its applications in marketing.
Analyzed benefits and challenges associated with the use of AI in marketing strategies.
Discussed ethical considerations and potential future research areas in AI-driven marketing.
AI enhances consumer understanding and personalization in marketing strategies.
Operational efficiency improves through optimized campaigns and performance evaluation methods.
Identified significant ethical challenges that need addressing for responsible AI use in marketing.

Abstract

The revolutionary effects of artificial intelligence (AI) on marketing tactics, operational procedures, consumer interaction, and performance evaluation are examined in this essay. AI is changing how brands comprehend customers, provide individualized experiences, optimize campaigns, and measure results due to the quick advancements in machine learning, natural language processing, and data analytics. The study examines this research, highlights important uses of AI in marketing, talks about difficulties and moral issues, and makes recommendations for future lines of inquiry and application.

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Cite This Study

Dr. Rani Gorakhnath Kirdat (Mon,) studied this question.

synapsesocial.com/papers/6a34dde465a5b0777af2d6e0 https://doi.org/https://doi.org/10.5281/zenodo.18537210

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