Artificial Intelligence (AI) has become a key technology in the development of e-commerce, transforming the way businesses operate and interact with customers. This study focuses on the application of AI in improving customer experience, business efficiency, and decision-making processes in online retail platforms. AI tools such as chatbots, recommendation systems, and personalized marketing help organizations understand customer preferences and provide tailored services. Additionally, AI plays an important role in demand forecasting, inventory management, fraud detection, and dynamic pricing strategies. These applications enable companies to reduce operational costs while increasing customer satisfaction and sales performance. The integration of AI also supports data-driven strategies by analyzing large volumes of customer data in real time. This paper concludes that AI is not only enhancing the performance of e-commerce platforms but also creating new opportunities for innovation and competitive advantage in the digital marketplace.
SUMIT BALKISAN RATHI (Mon,) studied this question.
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