Research on the Practice and Effectiveness of Project-based Teaching in E-commerce Curriculum Reform

With the rapid growth of e-commerce, the demand for talent in international trade has shifted, with companies seeking individuals with practical skills, project management abilities, and innovation. However, university e-commerce courses often lack practical application and alignment with industry needs. This study focuses on Project-Based Learning (PBL) as the core framework, introducing a three-phase teaching model: theoretical learning, simulation training, and entrepreneurial practice. Supported by platforms like Box Star and AliExpress, the model employs a diversified evaluation system that integrates both process-oriented and outcome-based assessments. The results show significant improvements in students’ practical abilities, innovation, and employability. This research provides insights into e-commerce curriculum reform and applied talent cultivation in international trade.