What type of study is this?

This is a Critical Discourse Analysis study.

September 10, 2025

Islamic Communication Strategy in Gus Idham's Da’wah: Interpreting the Values of the Quran as a Foundation for Persuasion

Key Points

Gus Idham’s da’wah emphasizes persuasive communication that aligns with quranic values, enhancing its effectiveness.
Using critical discourse analysis, the study identifies how rhetorical techniques foster audience engagement in da’wah messages.
Findings indicate that Idham's approach adheres to politeness maxims, highlighting virtue and respect in his communication strategy.
Islamic communication in da’wah aims to foster understanding and maintain ethical values, making teachings accessible and relatable.

Abstract

Islamic communication in da'wah is a persuasive approach that prioritizes ethics, politeness, and wisdom in delivering messages. It fosters understanding and respect, making Islamic teachings more accessible. Gus Idham, a well-known preacher, effectively applies Islamic communication strategies by using clear, relatable language and interactive dialogue. His approach ensures that messages resonate with audiences while maintaining ethical and spiritual values. This study analyzes Islamic communication strategies in Gus Idham’s Da’wah, focusing on Quranic values as the foundation for persuasion. Using critical discourse analysis of Da’wah from digital platforms, the research explores how language and rhetorical techniques enhance audience engagement. Findings show that Gus Idham’s Da’wah align with Leech’s (2014) politeness maxims, emphasizing virtue, respect, and persuasive communication. His approach fosters harmony and open dialogue, making da’wah more effective and widely accepted.

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