What type of study is this?

This is a Critical Discourse Analysis study.

Islamic Communication Strategy in Gus Idham's Da’wah: Interpreting the Values of the Quran as a Foundation for Persuasion

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This analysis reveals how Gus Idham’s da’wah enhances audience engagement using quranic values and politeness maxims.

Gus Idham’s da’wah emphasizes persuasive communication that aligns with quranic values, enhancing its effectiveness.
Using critical discourse analysis, the study identifies how rhetorical techniques foster audience engagement in da’wah messages.
Findings indicate that Idham's approach adheres to politeness maxims, highlighting virtue and respect in his communication strategy.
Islamic communication in da’wah aims to foster understanding and maintain ethical values, making teachings accessible and relatable.

Dwi Budi Santoso (2024) studied this question.

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