In the era of digital economy, talents in business administration are required to possess not only good marketing capabilities, brand management and administrative management abilities, but also innovative capabilities and good professional ethics. The traditional school-enterprise cooperation talent training model is difficult to meet the current talent training needs. Based on the employment situation of business administration majors, this paper clarifies the importance of constructing a school-enterprise cooperation talent training model for this major, analyzes the problems existing in the current school-enterprise cooperation in education, and proposes that schools and enterprises jointly develop a curriculum system, build a "double tutor" teaching team, co-construct an industrial college, and establish off-campus practical teaching bases, so as to improve the quality of talent training for business administration majors.
Xueyu Liu (Thu,) studied this question.