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This article takes Haier, a well-known listed company in China, as the research object, and explores in depth the strategies and performance analysis for successful transformation of enterprises. The article first provides an overview of the basic situation of Haier Company, focusing on its three stages of diversified development, international development, and global intelligent development, showcasing the growth process of Haier Company in continuous transformation. On this basis, this article further analyzes the key strategies for Haier's successful transformation, mainly including organizational strategy restructuring, product digitization, and digital platform construction. Then, this article also conducted a comprehensive evaluation of the transformation effect of Haier Company. The evaluation was conducted from two dimensions: financial performance and non-financial performance, and the results showed that Haier Company achieved significant improvement in financial performance and non-financial performance during the transformation process. Based on the above research, this article draws the conclusion of Haier's successful transformation and summarizes its experience. Research has found that Haier has achieved significant results in financial performance and comprehensive improvement in non-financial performance by implementing effective transformation strategies. This provides useful reference and guidance for other listed companies in China, which helps to promote the development of related industries.
Shengxiao Sun (Thu,) studied this question.
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