Pedagogical aspects of improving communication skills of university students

Objective: pedagogical conditions that contribute to the development of communicative self-sufficiency of students of higher educational institutions. Method: The theoretical and methodological basis of the study consists of the following components: the basics of the general theory of management and management, the analysis of management in the field of education, as well as the main principles of marketing as a methodology for the activity of any enterprise in the conditions of a market economy, the theory and practice of marketing, marketing concepts in the field of education , as well as work in the field of marketing of additional education and management of educational systems. Areas of pedagogical innovation are also taken into account. Results: The article clarifies the essence and content of the concept of "communicative self-efficacy of university students". The pedagogical content of the process of formation of communicative self-efficacy of university students has been clarified. The evaluation diagnostic toolkit was theoretically substantiated, developed and tested, taking into account the criteria, indicators and levels of formation of the communicative self-efficacy of university students. Contribution: Pedagogical conditions for the formation of communicative self-efficacy of university students were developed and implemented, and their effectiveness was experimentally verified. It is substantiated that the communicative self-efficacy of university students is a personal meta-quality that reflects the conscious mastery of productive strategies and tactics of communication, confidence in one's own possibilities of their implementation and achievement of constructive results, which ensures effective and flexible communicative behavior in various spheres of activity.